Tell me a little bit about your business!
Hi there! My name is Valarie Panei and I have been in the beauty industry for almost half of my life – eighteen years to be exact! I specialize in on-site beauty services (makeup and hair) for all occasions ranging from bridal, television, print, and editorial.
I started my career when I was 19 years old, working at the beauty counters at Kaufmann’s (Oh my! ). I worked my way up through the different cosmetic lines all while cultivating both a clientele and a plan that would someday allow me to sustain myself completely from my passion alone. That day came many years ago and since then, I have continued to hustle and build my brand to what it is today.
What makes your work unique?
I feel that any artist tends to have a little Type A in them. Personally, I have tons. I look for perfection and tend to spot imperfection rather quickly. Many years ago, I was told that beauty is in symmetry. To this day, I am super type A about having my clients face and makeup be symmetrical (if not naturally, then achieved through makeup).
What is your ideal client like?
Anyone! My ideal client is of any age bracket, any ethnicity, and in any location – in state or out of state!
How do you determine what look a bride is going for?
My approach is very simple – let your features lead. If your makeup leads when the church doors open, then I did not do my job. You shouldn’t notice someone’s eyeshadow before you notice their eyes. Many factors are taken into account when figuring out a look; everything from how a client normally wears their makeup to the location, even the seasons. The most important thing to consider is the client’s wedding color palette.
The BEST compliment my clients have given me has been the one where they said people told them they look effortlessly beautiful. That’s how you know you nailed your look.
Do you provide on-location services?
Of course! All services are provided on-site and in any state.
Do you offer airbrush makeup application?