Tell us a little bit about your business.
The hashtag I use on Instagram as Joe Appel Photography is #artfulstorytelling. That kind of encapsulates what I do for my clients. The photos I deliver are special and unique to them. I’m the photographer (but I’ve got an awesome second shooter) as well the person who answers the phone and emails, so working with me is a very personalized experience.
What makes your work unique?
Skillfully made documentary photographs help a couple remember more than just what happened on their wedding day. On a deeper level, the photos will help them to remember how they FELT on the first day of their marriage. So I’m not just working for the couple at the wedding; I’m working for the future them looking back many years after their wedding.
What is your ideal client like?
My clients are people who have a real sense of who they are, what’s important to them, and who are comfortable in their own skins. They value relationships with their loved ones and are attracted to documentary-style wedding photography because they want their pictures to reflect that.
What is your approach to photography?
Photographing impactful storytelling images requires understanding, compassion, awareness, and the ability to anticipate important moments. Those are exactly the skills I’ve gathered during my career as a photojournalist. My photos have been published in newspapers, magazines, and websites for readers around the world. I bring that same approach to weddings but with a dedication to my couples and their unique wedding story.
