Tell us a little bit about your business.
I’m Frank of Frank Vilsack Photo. For almost 20 years, I have been specializing in documentary style wedding photography. I make sure having fun and providing a great experience is top priority. I believe if my couples are comfortable, relaxed, and having fun, great photographs will naturally happen.
What makes your work unique?
What makes my work unique is that I strive for connection with people to gain intimate perspectives and honest personalities. I want to tell your story from the inside, not as a hired pro looking in. I never look for the obvious, easy photo but maybe something deeper and more meaningful. I don’t work from a shot list but rather intuition and an open and curious mind. I quickly learned a long time ago that taking great photos at a wedding is more of a people job than actual photography skills. I want to take photos that feel like home. To help achieve that, I use film (and digital) cameras to create a feeling that’s instantly nostalgic and classic.
What is your ideal client like?
They come as they are. Down to Earth people who enjoy the journey of life and understand our limited time here. My couples are deeply human, intimate, and they treasure family. My favorite weddings are with people who understand the importance of photographs from a historical perspective. The couples who don’t expect the wedding to be the best day of their lives but the start of many good times ahead. I can only photograph what’s in front of me so it’s important my couples are free and excited to spend their wedding day together surrounded by friends and family.
What is your approach to photography?
My approach to weddings is laid back and very much more collective than directive. I’m better at capturing moments happening in real time than forcing you to perform for the camera. Although, I do know when to step in to gently guide you into good light or help you pose for formal moments. My goal is to document honestly and respectfully by gaining trust with your family and friends to let the day unfold naturally. I think the experience is just as important as the photos themselves.
