Tell me a little bit about your business!
I am an on-location bridal makeup artist. I bring my skill and expertise to every job with Allison Roth Studio. That combined with premium, professional products help to give the bride and her wedding party a wonderful experience. I have been focused on weddings since 2008. Because wedding makeup is completely different than commercial or every day makeup, I have had a lot of training specifically for bridal. I love teaching bridal beauty to new artists. I have been a makeup artist for over 25 years in New York and Pittsburgh. I am a licensed esthetician and I’ve been doing eyelash extensions since 2006. I’m an Xtreme Lashes advanced certified stylist.
What makes your work unique?
The overall experience I give to my brides is unique because I pay such special attention to detail. I am truly passionate about what I do and I strive to make each bride feel as if she is the only wedding I have booked. Bridal makeup is not like any other makeup. Yes, it has to last all day and night, but it has to be that perfect balance between what looks good in person and what looks good in pictures. Most of all, the bride needs to feel like herself, just a little more special. And she has to absolutely love it!
I believe a bride should be timeless. She should be current but never trendy. That is evident in my portfolio. I can put a bride’s photo I did 10 years ago next to a bride I did last year and the differences will be subtle.
There are so many looks online to get swept away in but it’s my job to work with her in narrowing down that perfect look. Most brides scour the boards on Pinterest, especially, and it’s helpful so we are on the same page. However, expectations should to be realistic. While we use those photos as inspiration, they need to be adapted to each individual bride.
What is your ideal client like?
My ideal client is someone who wants to look incredible on her wedding day. She might be someone who is very specific and particular about what she wants or she may not have any idea at all. She may like natural and fresh faced makeup or she might want very dramatic makeup. I will be there every step of the way until we come up with her perfect dream look.
How do you determine what look a bride is going for?
I have a detailed and lengthy list of questions that come with my years of experience. The consultation sets the tone for everything. I need to sort the fleeting ideas from her desires so I can create the makeup and hair look she’s been dreaming of. She may not even know what that is yet! It’s my job to put all of these pieces together so she is thrilled at the end. If I don’t see that certain look in her eye, I know it’s not right and we will hone into the detail until I see that certain smile that tells me I nailed it!
Do you provide on-location services?
Do you offer airbrush makeup application?