Tell me a little bit about your business!
Hi! I’m Alexa Frankovitch, a wedding and portrait photographer who is very into storytelling. I grew up in West Virginia and went to school for filmmaking. But once I realized Hollywood was definitely NOT the place I wanted to be, I recognized I could still tell stories, but ones that were highly personal and personalized to the people they centered around. Stories that captured tiny moments that would never happen again, and the essence of a person or a relationship in a way that they might not otherwise see. My business and my work is driven by the narrative of a wedding day or a relationship – nothing posed, nothing perfected, just that real real.
What makes your work unique?
I started my photography business not in weddings, but in concert photography, so I am trained in the art of weird lighting, unexpected moments, lots of movement, and thinking on my toes. I always aim to provide my couples with bold photos that accurately reflect not only how the day looked, but how it felt. Funky shadows and lots of color? A muted, cloudy day and a candlelit reception? Portraits that are full of motion and movement and big hugs? I want your photos to almost have a sense-memory attached to them. My work is unique in that I don’t believe your photos should stick to a certain edit or style – your photos should reflect the mood of your day. My work will always exude warmth and joy, and with everything else, I will follow where you lead.
What is your ideal client like?
My ideal client is the couple who seeks out one another on the dance floor. The people who aren’t interested in recreating a “perfect” wedding day, but who are instead soaking up every moment with each other and celebrating a day that is perfect for them. I want to capture the unique story of a wedding for people who are so dang excited to get married. People who, when it comes to the day, understand that all of the planning and stress is done and it’s time to celebrate them, their love, and party it up with all of their people.
What is your approach to photography?
I am a HUGE believer in actually participating in and enjoying your wedding day. You just spent months planning (and paying for) this amazing day – you should be able to spend it with your guests! Genuine moments between you two and with your friends and family are always my top priority. I am your own personal paparazzi for the day, but when we do snag some bits of time here and there for portraits, I promise to make you feel fun and relaxed and comfortable (even if you swear you’re not photogenic).
