Tell me a little bit about your business!
Alex Robba Cake is a bespoke wedding cake company which integrates the elements of custom-tailored design, hand-craftsmanship, and superior quality and service together for an unparalleled customer experience. I was only 10 years old when I began pursuing what would become a professional career in making wedding cakes! While my heart is in making cakes, my passion is being a part of what is one of the most special days of each of my clients’ lives, which makes this truly worthwhile!
Alex Robba Cake is a mergence of both my attention to detail and the precision instilled in me from my formal training in the Baking and Pastry Arts, as well as my passion for art and creative expression. Weddings are celebrations of love and shouldn’t be causes for stress. From initial inquiry emails to consultations, up until the delivery of the wedding cake, I am here to guide and assist through the entire process. At the end of the day, it’s just cake, therefore I guarantee to make it the best cake you will ever have!
What makes your work unique?
Bespoke design and artfully-crafted details! It’s the minor details which many wouldn’t worry about that set my work apart. Creating a wedding cake that stands out from the rest begins with providing every minute aspect of a piece the attention to detail it deserves. From carefully composed cake flavors to the tiniest handmade sugar flower, I immerse myself in the process itself and welcome becoming lost in the details, not just pushing through to the finish line!
What is your ideal client like?
The ideal Alex Robba Cake client comes open and excited to work with me, and they trust in my vision and design aesthetic for their wedding. The best cakes are always those that are a collaborative effort of my client’s taste and style paired with my artistic interpretation. I encourage them to put away their Pinterest cake boards and trust in the process so that we can create a custom-piece tailored to tell their love-story which is far more sentimental than a recreation of someone else’s!
How do you work with couples to bring their dessert dreams to life?
My design process is centered around working with each of my clients to understand more than just their wedding palette, floral preferences, or Pinterest board but the relationship they have forged with one another. I want to understand their love story and know them on a personal level; their wedding cake is a culmination of all these details working harmoniously together. I take every opportunity to find what intimate detail it is that makes their relationship together personal! I like to work from the inside out. Once I have a grasp on who my clients are and what they want, the cake designs itself.
