From architecture to painting to calligraphy to logo design, Lauren Renee Designs has more talent in her little finger than most people have in their entire body. The true passion of this artist though is photography. With a focus on natural light, Lauren's work is airy and clean with classic lines. Her attention to detail and her ability to turn moments into art mean that your memories are timeless, evoking the same emotions when you look at them even years later. Priding herself on connecting with her clients, Lauren strives to not just take beautiful photographs, but to also create bonds with her clients. Chemistry is her secret ingredient and her subjects' comfort shines through in her images. Posing is natural, feelings are genuine, and smiles are sincere. With work that is artistic, fresh, and a bit ethereal, Lauren is the go-to for turning your precious memories turned into forever keepsakes.
Tell me a little bit about your business!
I started learning about photography during my senior year of college. I went to the University of Pittsburgh and received my BA in Architectural Studies and a Minor in Studio Arts. I took Intro to Digital Photography as an elective to learn how to use a new camera I had recently purchased, and I was hooked! I chose my business name, because it encompassed all things art and design – painting murals, creating logos, teaching art classes, and of course taking photographs! Over the years, my business has evolved to focus on photography, but I still dabble in other creative outlets.
What makes your work unique? Why should brides and grooms hire you?
I feel the difference between a good photo and a great photo is based around the connection and chemistry between the photographer and subject. As a photographer, it is my job to make sure that my client feels relaxed and confident, while having a great time in front of my camera. One of the greatest parts of this job is connecting with my clients: learning about their families, loved ones, adventures, dreams, and future plans. I love seeing families grow, and being able to capture the first moments as husband and wife, to when they first bring home their new bundle of joy, and all of the other celebrations in between. It is magical and inspiring. So when you hire me to capture those special moments in your life, I try to foster relationships that truly transform you from a client to lifelong friend, which I feel is such a wonderful and unique aspect of my business!
What is your ideal client like?
My ideal client is someone who is hiring me because they are also passionate about creating a legacy of images to cherish for a lifetime. Whether it is your wedding day or family portraits, I want my client to feel confident in their investment and feel like they have really connected with me as a person, and also with my style of work. I love it when clients come up with unique ideas and suggestions about our sessions, and are ready to be adventurous and travel an hour into the woods, get their feet wet in a stream, and be ok with whatever spontaneity ensues. I love couples who are down to earth, but also know a thing or two about fashion trends.
How would you describe your photography style?
My photography is heavily influenced by my architectural and design background. My method for capturing images is both photo-journalistic and editorial with a classic feel and an attention to detail. I always strive to create images that are unique to each client, while staying true and consistent to my clean, classic, light, and airy style.
What techniques do you use to help clients feel comfortable with you and in front of the camera?
I love to ask my clients to do silly things during our portrait sessions, like making the groom whisper a (romantic or naughty) secret into the bride’s ear! The giggles and laughter always helps them to relax in front of the camera. Engagement sessions are really the best because they allow time for me to get to know the couple, and for them to feel more comfortable in front of the camera! It is definitely important to build that trust between my clients, which helps create the chemistry that will come through in the portraits on your wedding day!
What emotions do you think your images evoke?
Years from now, I want these images to evoke the same emotions experienced throughout your wedding day, because the memories are meant to last a lifetime, just like your marriage and family. The images that I create are meant to capture every milestone artistically and beautifully, in a way that will make the images relevant and enduring.
What is your approach to editing?
Consistency is key, and my images are edited to be timeless, simple, and classic!
What other items do you offer?
I offer heirloom albums, which are handcrafted by artisans using the finest materials available. Each album is elegantly designed to portray every beautiful moment of your wedding day. I also offer Fine Art Prints that can be matted and framed, as well as prints of various sizes and digital files. I truly believe that photographs should be printed and displayed in your home to share your wonderful memories with your loved ones!
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