Brides today are searching for bridesmaid dresses that reflect their unique aesthetic, align with their color palette, and – most importantly – fit within a price point their entire wedding party can agree on. Enter Birdy Grey, the go-to brand that checks every box for bridesmaid dress shopping.
This female-founded, AAPI-owned bridesmaid dress company was built with one mission: to make the bridesmaid dress shopping experience affordable and actually enjoyable. With gowns starting at just $99, Birdy Grey offers everything from timeless silhouettes to ultra-trendy designs you’re about to see everywhere. We knew we had to do a deep dive into this brand to share with our Burgh Brides audience.
What sets Birdy Grey apart? An inclusive size range from XS to 3X, a stunning selection of floral prints perfect for this season’s garden party weddings, and a return and exchange policy that makes online shopping way less stressful.
We tried a selection of Birdy Grey’s bridesmaid dresses to see if they lived up to the hype. Keep reading for the top reasons we recommend Birdy Grey for your bridal party lineup, plus a few of our favorite styles from their 2025 collection.
Guaranteed Color Matching
One of the biggest perks of shopping at Birdy Grey? Guaranteed color matching. The brand currently offers up to six free color swatches online, making it easy to ensure that your “lilac” bridesmaid dress is the right shade in real life. Since different fabrics can reflect color in slightly different ways, Birdy Grey encourages you to “swatch shop” before you buy. Find your perfect match, feel the fabric in person, and shop confidently.
Gowns Starting at $99
One of the most budget-friendly bridesmaid dress options on the market, Birdy Grey’s gowns start at just $99. With a wide selection of affordable styles, bridesmaids can find a dress that fits their budget and personal style.
Perfect for Short Timelines
Planning a wedding on a tight schedule? Birdy Grey is short timeline-friendly, offering a wide selection of ready-to-ship bridesmaid dresses that can arrive in as little as five business days. Whether you’re working with a quick turnaround or have a last-minute addition to the wedding party, Birdy Grey has you covered.
Mix & Match Made Easy
Not sure how to pull off the mix-and-match bridesmaid dress trend? Birdy Grey’s Mix & Match Studio makes it easy. This helpful tool showcases trending colors, styles, and fabrics that coordinate effortlessly for a cohesive bridal party.
For more inspiration, Birdy Grey offers free downloadable mood boards to help you visualize your dream bridesmaid color story. These boards are the perfect starting point for creating a stylish, personalized lineup your crew will love.
On Trend Colors & Fabrics
While the ability to filter by color or fabric isn’t new to online shopping, Birdy Grey takes it to the next level with trend-forward options beyond the basics. From airy mesh to luxe knits and matte satin, their fabric selection is fresh and current. Looking for something elevated? Explore “Black Tie Perfection” or “Matte Satin Bridesmaid Dresses” to discover a few standout collections we love.
Easy 30-Day Returns
Let’s be honest: sometimes you have to try it on to know it’s the one. Unlike many ready-to-ship bridesmaid dress brands, Birdy Grey offers returns and exchanges within 30 days of delivery for no stress and no second-guessing. As long as the dress is in its original, unworn condition with tags attached, they’ll process your exchange or return. Birdy Grey is looking out for every bridesmaid, making it easier to find a dress that truly fits – both in style and comfort.
Styles We Loved
Our review of Birdy Grey wouldn’t be complete without trying the gowns ourselves, so we picked a handful of their most popular styles. Here are a few of our favorites, and check out our Instagram for even more!
We Tried: The Lola Dress in Sage Le Fleur
The Lola Dress is your summer bridesmaid essential, with that outdoor garden party aesthetic we’re seeing everywhere right now. Ruffled chiffon is beautifully balanced by a structured bodice, striking the perfect blend of romance and refinement. Even better? It’s available in both solid colors and floral patterns, making it easy to mix and match in a cohesive way.
We Tried: The Mia Convertible Dress in Matte Satin
For a timeless classic, we’re loving the Mia Convertible Dress. This gown stuns in matte satin and photographs beautifully. The removable straps were a standout detail for us, offering three elegant ways to wear it: strapless, with delicate spaghetti straps, or draped off the shoulder for a more romantic vibe.
We Tried: The Alex Dress in Velvet Black
For deeper jewel tones and moody palettes, we’d style your bridesmaids in the velvet Alex Dress. A full velvet moment, this gown feels both ultra-feminine and modern, featuring a square neckline and removable shoulder ties that can be styled into the sweetest bows or worn draped for a softer touch.
