We all know that your wedding invitation is a glimpse into the the style and tone of your big day. That's why you should hire someone who cares as much about this first impression as you do. Erin of Fresh Cut Prints invests her heart and soul into getting to know her clients, understanding their vision, and then bringing it to life with custom designs. Erin is a true artist – every illustration, every brush stroke, every hand letter on one of her pieces is painted or drawn by her, making your wedding day paper unlike any other in the world. Prefer something a little more ready-to-order? She's got those too and they are just as lovely. Either way, you can't go wrong with someone as creative and passionate as Erin. Whether your look is classic, contemporary, or somewhere in between, Fresh Cut Prints is bound to have something that will make your swoon. Because when your wedding day paper is a tiny work of art, what's not to love?
Cover photo by Jenni Grace Photography
Tell me a little bit about your business!
Art and typography have been a passion of mine as long as I can remember – I even had books on hand-lettering in middle school! Although my college degree is in mechanical engineering, I returned to my artistic passion after having my two little girls, Clara and Ginny. I absolutely love running my own business and being able to work one-on-one with my clients. It's very important to me to get to know the couples who choose me as their stationer, because it allows me to create a wedding suite to match their aesthetic perfectly. As the solopreneur of Fresh Cut Prints, I enjoy getting to know my clients on a deeper level, and am especially delighted to find others who also enjoy reading, science, and nature like I do. By combining my understanding of etiquette with an elegant yet modern aesthetic, together we can create a beautiful and unique invitation that will impress both the strictest members of your family and your fun-loving peers.
What makes your work unique? Why should brides and grooms hire you?
Every watercolor painting, illustration, or hand lettering in my work is created by me personally, so it won't be found anywhere else. I love being able to flex my design muscles and create something completely unique for each client!
What is your ideal client like?
My ideal client is a couple who is cognizant of the traditional etiquette concerns, but still wants a unique and modern design. Knowing the etiquette rules allows me to break them where we see fit, while still communicating the tone and style of the wedding to the guests. My ideal clients are willing to open up and let me get to know them so that I can truly represent their personality in the designs.
What is the design process like?
I LOVE explaining my process to my clients! I'd love for others to understand how much time, care, and attention is put into each design. After creating a mood board or getting a solid idea of the wedding style, I sketch out some ideas or mull it over for a few days. This is why it's so important to leave enough time for your designers – great ideas don't always come on command! After I have a solid idea of the design, I get to work drawing, lettering, painting, or working in Illustrator to create the invitation. I truly invest myself in each design!
What is your approach to design?
My preferred approach is to put together a mood board with photos representing the style and colors of the wedding. I think this allows true creativity to be born, rather than ending up with a design that is heavily inspired by other designs.
Is there a particular wedding style for which your products are best suited?
Nope! I'm pretty flexible in my styles.
Do couples choose from design templates or can you customize one based on their tastes?
Both! I have a collection of designs that are ready to order, but I also love creating new designs from scratch.
What is the proofing process like?
I typically have a pretty solid idea of the design by the time I'm done meeting with a couple and discussing the style of their wedding, so I send over an initial rough draft and we start from there. If they would prefer to see other options, I will provide up to three initial proofs. Once a design is chosen, it can be fine tuned with several rounds of revisions. This process is more controlled by time than the number of changes requested – typically we're working on a deadline and need to have a finished design by a certain date.
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