The job of a photojournalist is to tell a truthful, unbiased, visually interesting story through photographs. But even when that photojournalist turns into a wedding photographer, they still take those job requirements pretty seriously. Todd and Brian of Evermark Studios take their backgrounds in creative storytelling and they apply it to your big day, documenting it in the most honest, emotional, and interesting way possible. Evermark's award-winning, signature style is a bit different than most – they don't focus on the details. They focus on the people, the dynamics, and the moments. A fly-on-the-wall approach is what sets them apart and allows them to capture candid, raw, and uninhibited love. It's storytelling at its finest, and it's about as breathtaking as it gets. So if you're more into having great memories than designing a Pinterest-worthy wedding, if you care less about bridal portraits and more about spending your day with those you love, or if you recognize the beauty in the imperfect, we just might have found the wedding photographer for you.
Tell me a little bit about your business!
Todd and I formed Evermark Studios in 2013. We have been photographing and filming weddings for a combined 14 years. Our photography is rooted in photojournalism. You could call that our “first love” when it comes to art. Our films are rooted in creativity and story. We try to tell a unique story visually and artistically for each couple. Good photography and film should capture something interesting and unexpected.
What makes your work unique? Why should brides and grooms hire you?
I have spent the last 10 years as a photojournalist with the Tribune-Review. My job was to truthfully capture life as it unfolded. I’ve had the privilege of photographing presidents, war vets, births, funerals, crime scenes, riots, natural disasters, famous athletes, heroes, artists, and cancer survivors. I’ve photographed from inside helicopters, boats, airplanes, and pickup trucks. In the same vein, I’ve also been photographing weddings for just as long. I have dedicated my entire career to honest storytelling. Whether I’m capturing a lush wedding or gritty news assignment, I approach real life moments as art. My experience in versatile environments has enabled me to capture the world around me and crafted me into the photographer I am today.
The couple that hires me should value the people at their wedding, more than the stuff in their wedding. They should hire me if they want shots of grandma watching the bride come down the aisle. They should hire me to capture candid hugs and joyful tears. Our couples should want images absent of filters, trends, and staging. My focus will be on the beauty of their family, the depth of their love, and preserving the human elements that make it unique. It’s all about love, baby!
What is your ideal client like?
Our ideal clients are people-people. They love a good campfire story, admire truthfulness, and respect imperfection. Our couples aim to spend their wedding day loving on each other, their family, and celebrating with friends. To our couples, taking portraits is not a priority. Our brides appreciate truthful moments and recognize the beauty in simplicity. Our grooms are prepared and unafraid to be honest even during the most intimate moments of the day. Our couples should laugh and dance together, value a sense of humor, and honor each other.
Why do you do what you do?
Aside from style or surface level things, we want to connect with people. I think most wedding photographers would say that it’s NOT about the photography, but about the “experience”. I think we are selling a product that lets people be people. We fall back into the shadows and let them really “experience” the day itself. We also love to laugh and carry on with them as well. Finding a balance there is critical at such a meaningful event.
“What matters most in life are the depths of our relationships with family, friends, and the number of people you’ve helped along the way.” – Verne Harish
How would you describe your photography style?
When compared to what is currently trending in wedding photography, we approach our photography much differently. Our photography is distinctly rooted in photojournalism. Our work is inspired by many of the great documentary photographers and photojournalists of our time. We appreciate great portrait photography, and never pass up a great location or light to take a wedding portrait, but portraits are not our priority on a wedding day. We believe you should spend more time with your guests and less with us.
What techniques do you use to help clients feel comfortable with you and in front of the camera?
In the studio, we are really just ourselves – two farm boys taking photos and shooting film, and having fun along the way. At the wedding, we really strive to become hardly visible when possible. The fly-on-the-wall technique has always been our approach to capturing honest reactions and moments. A wedding is full of hustle, bustle, and chaos. We are always looking to find something interesting and unexpected.
What emotions do you think your images evoke?
Curiosity, humor, and joy. If someone viewing a photograph ponders the circumstance of the image or the story behind what they are witnessing, then we have done our job. Photographs that do not require interpretation, will not spark action, and move people forward.
What other items do you offer?
We offer fine art prints and albums. We live in a time when photos are becoming meaningless. Billions of photos and videos per month are stored away on inconceivable clouds, filling the vast stretches of the internet or dying on an outdated hard drive somewhere. We don’t want that for your wedding photos! Albums and prints are a huge part of what we believe the wedding photography process is about. Walking away with physical prints are a way to guarantee the grandkids can still thumb through an album or hang a picture.